Table of Contents

WHAT ALL ARTISTS NEED TO KNOW

TABLE OF CONTENTS
INTRODUCTION

BOOK ONE:  MYTHS, FEARS AND PREJUDICE
BOOK TWO:  BECOMING A PROFESSIONAL ARTIST
MYTHS
1 You Are So Blessed To Be An Artists
2 One has To Wait For Inspiration
3 Talent Is The Main Ingredient For Success
4 Great Art Will Always Be Recognized
5 It Is Better To Work Alone
6 I Have To Love Everything I Do

FEARS
7  Fear Of Succes
8  Fear Of Not Being Good Enough
9  Fear Of Failing
10  Fear Of Rejection
11  Fear Of the Gallery System
12  Fear Of Being Mortal

PREJUDICES
13  Hobbyists Verses Profesionals
14  Studio Verses Plain Air Painitng
15  Ugly Art Verses Pretty Art
16  Elitism Verses the Popular

WORKING LIKE A PROFESSIONAL ARTIST
17  When Does The Experimentation End
18  Building A Body Of Work
19  The Importance Of Business Cards

PRESENTING YOUR WORK TO THE OUTSIDE WORLD
20  Documenting Your Artwork
21  Going Digital
22  Your Presentation Package
23  Where To Send Your Presentation:

    • Galleries
    • Publishers
    • Art Reps, Consultants, and Agents
    • Museums and Universities

SELLING YOUR WORK
24  Formulas For Pricing
25  Promotional Materials
26  Advertising
27  Press Releases
28  Written Agreements
29  Copyright and Consignment Law

30  Grant Proposals and Public Commissions
31  Web Sites
32  Alternative Spaces
32  Art Fairs
34  Trade Shows

  • Crate Building

35  To Print or Not to Print
36  How to Handle Multiples
37  To Self Publish or Not To Self Publish
38  Licensing Your Work
39  Business Practices

  • Record Keeping
  • Book Keeping
  • Deductions
  • Setting Up Your Business

40  Time Management

Some Closing Thoughts